Marketing & Advertising Associates established
Bangalore Office commences operations
MAA Communications launched as an independant agency with operations across South India
Financial Advertising division 'Corvo Issue Support' established
Country's first PR Company 'Corporate Voice PR' founded
India’s first Direct Marketing Agency 'Convo Direct' (later branded 'Corvo Draft Direct' and 'Corvo Draft Worldwide') commences operations
India’s first Retail Solutions Company 'RAMMS' founded
Pioneered the concept of Integrated Communication
Collaboration with Shandwick which went on to become 'Corporate Voice, Weber Shandwick'
MAA Digital, the country's first Digital Agency formed
Bought back shares from Draft Worldwide and took complete ownership of Direct Marketing division that was rebranded 'Sabre India'
Bought back shares from Bozell Worldwide and rebranded to 'MAA Communications'
India’s first Brand Consultancy 'Origene' launched
MAA's new philosophy #OnePlay launched - the power of Many, rolled into One
From the day we started as Marketing and Advertising Associates in 1959, we have been transforming and realigning ourselves with the changing mediascape. This is perhaps why we chose to be innovators of the industry. From pioneering the concept of media-neutral solutions to becoming the only advertising agency in the country to be TQM-compliant, we have many firsts to our credit. Our dynamism, response to change, and holistic approach catapulted us into the top 12 communication companies in India about two decades ago. Today, MAA Communications is a 'total communication solutions provider' powered by excellence in creativity, strategy and market intelligence. We are a thoroughbred Indian agency and proud of it. Few others can claim to know the Indian consumer as intimately as us. Our greatest asset is the market intelligence we have sharpened over our long and eventful journey with the Indian consumer. Hence, our biggest strength remains that we are not afraid of the word 'New'.
MAA Communications is among India's first indigenous advertising agencies, brought into existence by the legendary Adman Ayaz Peerbhoy. With a rich legacy of building brands at a time when most of the industry was in infancy, and pioneering ideas that stay relevant even today, the MAA journey has taken the most fascinating paths. We have created landmark campaigns for iconic brands. Campaigns that today are the benchmark for the new-age marketeer. As we usher in a New Wave of pathbreaking work, history is all set to repeat itself.
Founder, MAA Group
One of the founding fathers of Indian advertising, Ayaz Peerbhoy changed the way brands interacted with the Indian consumer with his non-conformist approach and global mindset. He started his advertising career with JWT as a Management Trainee in 1938. Growing his way up across various agencies and roles, he became the first Indian General Manager of JWT in 1954, managing brands like Binny's Textiles, Rolex Watches and Sanforized. After a short stint at Everest as its Managing Director, he founded Marketing and Advertising Associates Pvt. Ltd. on August 1, 1960, in Mumbai.In 1964, he authored one of the first Indian books on Marketing and Advertising titled "Advertising and Research". In 1969, he became President of Advertising Agencies Association of India and the very next year he chaired the 7th Asian Advertising Congress. Under his able leadership, MAA went on to become one of the leading advertising agencies in the country, with offices in Mumbai, Bangalore, Chennai, Hyderabad, Kolkata and Delhi. In 1981, he introduced diverse communication verticals to the agency's portfolio, making it the 1st and only total communications group in India.
Chairman, MAA Group
A revered name in the Indian Advertising diaspora and Chairman of MAA Group, Bunty Peerbhoy has, for over 40 years, captained the MAA ship and its allied companies towards uunprecedented successes. He joined MAA in 1966 as a Management Trainee, learning the ropes of advertising under the able guidance of Ayaz Peerbhoy, his father. In 1972, he was appointed Branch Manager of MAA, Bangalore. He catapulted the agency to a leadership position in less than a decade, making it one of India's largest agencies and the first to introduce integrated marketing communications.
Bunty Peerbhoy is a winner of numerous prestigious awards. His vision and experience has not only helped the group in winning several accounts, but has also contributed to the growth of the client. With an instinctive, adapting-to-change approach and foresight into future, he continues to envision the MAA journey towards excellence.
Since inception, MAA has been the incubator for the industry's top success stories. A place where future leaders grow, and great minds take shape. Currently, we are looking for such great minds.